What happens when you can put your creativity, knowledge, experience, and excitement into something you really care a lot about. Something good will happen! This is what I am seeing with Apex Watercraft and the creation of a new brand of whitewater kayaks from scratch.
If there isn’t a way to do it better, it isn’t worth doing, I believe. In this case, Apex will bring kayaks to paddlers everywhere that are about 1/2 of the weight of what is available in their local shop. It will also bring designs that come straight from me to you.
We have two of the initial three core models designed. The Ringer (1/2 slice/Extreme Slalom boat) and the Rebound (Freestyle/Playboat). Both of these boats will come in three sizes initially. I expect we’ll be able to take care of the largest and smallest paddlers who want these new designs that fit their body size and weight in the next 12 months as well.
The “Charger” creek boat is not yet designed, but it will be in 2022.
Like anything, to build something from scratch you can only do one step at a time, building one block at a time, until you have something you can look back at and be proud of. First we’ll have the medium sizes of the Rebound and Ringer and then we’ll to the smalls and then the larges.
Next spring we’ll start rolling out the plastic boats to go with the carbon fiber versions. We expect the rotomolding factory to be ready to go by November and to start molding our first boats by December.
Getting boats on your schedule: Since we are starting from scratch, demand will exceed supply and the best way to get your boats without being at the end of the line is to “Pre-Order” at your local dealer or them online here. Many dealers have expressed their excitement about the brand, but we won’t have product in their hands in any real quantity. The paddlers who pre-order their boats will get them first. It will likely be a year before we have any real substantial inventory that is unsold. However, it is our goal to be able to supply our dealers and customers without a waiting period by the fall of 2023.
A Brand of the People-
What does that mean? I have chosen to fund the start-up of Apex with a lot of kayakers, who are smaller investors, but understand the sport, have paddled with me personally in most cases and want to see whitewater kayaking and kayak fishing succeed as sports. We have more fundraising to do, and we think it is a great opportunity many people. Email me at eric@apexwatercraft.com if you want to learn more.
Part of the fundraising process will be to offer pre-order boats for those who want to get a piece of history in the making. Get in front of the line.
Thanks for being a part of the Apex family in some way! Even if you are just reading this to see what is up, we appreciate your interest in what we are doing. Meanwhile- I am heading to the World Championships with the new Rebound and am very excited to show the best of the world in freestyle, from 6 continents, how awesome the Rebound is!
🙂
EJ